Make your sunkissed glow look more modern by trying a sculpted bronze cheek, like this one seen at Blumarine. "Follow the natural cheekbone, applying bronzer slightly lower than your upper jawbone for a subtle contouring effect," says Chad Hayduk, a makeup artist and co-founder of Three Custom Color Specialists. "It's best to avoid anything too matte--it can look ashy or dirty--and avoid sparkles, which can look harsh during the day."
When you're going for a bright orange lip like this Milly model, you need to keep the rest of your makeup subtle. "Go soft on the eyes--define your lashline with a bit of mascara and a liner of your choice," he says. Choose an orange-red lipstick, or trying layering a bright orange lip pencil with a juicy citrus gloss. Scared of orange? Hayduk suggests using a sheer gloss balm for a more wearable look.
Make your eyes pop with a brightly colored smoky eye. Hayduk says orange eyeshadow is best for blue eyes, purple is great with hazel eyes and blue works well with brown eyes. "Brighter colors tend to last longer on the skin so less is more. It's easier to build color if you need more, but harder to remove color if you put too much on," he says. "For a more wearable version of this look, apply shadow with a lighter hand--a soft wash of color is beautiful, too!"
Sometimes less is more. To get this look from the DKNY show, Hayduk says to begin by applying cream foundation with a damp sponge, then use a concealer brush for more coverage over any blemishes or dark circles. On cheeks, apply Three Custom Color Pink Hyacinth Watercolours and blend. Groom the brows with brow gel and apply a nude, slightly shimmery shadow to the inner corners of the eye in a "V" shape. Skip the eyeliner and finish with a coat of mascara.
A softly gilded eye is the ultimate in summer sexiness. "When choosing metallics, keep the look pretty and warm rather than garish and ice queen," says Hayduk, "Avoid shades that are too silver or grey and opt for warm golden or champagne tones. For a soft, sexy shimmer, don't be afraid to line the lower lashes, too!"
A hot pink pout is summer's version of the red lip--it's sexy and grabs attention without looking too heavy. To get the look, Hayduk recommends applying your lipstick a lip brush for precise application, then blotting and applying it again for even more staying power. "Those with thinner lips should avoid matte shades and look for cream or gloss formulas to make the lips look fuller," he says.
Hayduk loves this soft, retro look from the Tory Burch show for its effortlessly chic vibe. "Think warm beiges, camels, taupes, and soft browns on eyes. The trick here is to avoid looking washed out, so pump up the intensity of these neutrals with warmth. On the lips, use a fleshy beige lipstick," he says.
We saw all kind of rule breaking happening on the runways, particularly the usually forbidden combination of a bold eye with a dramatic lip. By keeping the colors muted and complementary, the two strong elements blend together to create a sophisticated effect. To get the look, Hayduk says to layer a soft black shadow over a golden green one, and pair it with a burgundy lipstick.
Winged eyeliner, as seen on models at Monique Lhuillier, is an easy way to look polished and chic in the hot summer heat. "The great thing about this look is that you can go as soft or as bold as you dare," says Hayduk. He recommends applying mascara first to define the lashline, then using it to guide how thick you want your eyeliner to be. "Using a pointed eyeliner brush, apply a creme or gel liner and extend the wing just beyond the outside corner of the eye."
"Dark, maroon lips are unusual for summer, but the vampire trend is still very hot," says Hayduk, as evidenced by the look at Yves Saint Laurent. To get a budgeproof lipstick, Hayduk says to use a lip brush for precise application and try adding a dark lip liner--it will help you to shape the lips and keep your lip color from melting off.