Photo: © Rob Kim/Retna Ltd.
Justin Bieber has become the new face of Proactiv. The 16-year-old singer will follow in the footsteps of Jessica Simpson, Katy Perry and Jennifer Love Hewitt by fronting a campaign for the Proactiv acne-fighting system.
Justin told People magazine, “I know that for a teenager, it doesn’t matter how many people are looking at you, you don’t want acne on your face. I’m in the limelight all the time. I’m constantly doing interviews, constantly doing photo shoots and, you know, I’m determined to keep myself clear. Using Proactiv will help that.”
The ‘Baby’ hitmaker also says he wants to assure his fans that he suffers from the same worries. He said, “My fans already know I’m just a regular kid, except the stuff about my life that’s not regular like performing to thousands of kids and always being in the spotlight.”
Greg Renker–founder of Guthy-Renker, which markets Proactiv–believes Justin is the perfect ambassador for the brand. He said, “Justin has millions of fans of all ages and followers online where our consumers spend a lot of their time.”