• Lead makeup artist Gato for Maybelline told YouBeauty: "The eye is the focus of the face, and [kohl liner] feels like Paris in the 70s." It's fitting that Gato refers to the city of love as a jumping off point; after all, it's the amount of contrast we subconsciously detect in a face that rapidly allows us to discern whether we're viewing a feminine (high contrast) or masculine (low contrast) face. By blending jet black kohl next to the whites of the eyes, you're dramatically upping both the contrast and the accompanying sense of femininity.

    Try on kohl eyeliner in the Makeover Studio!

    Photo: © Luca Cannonieri
  • "I love big hair because it communicates a sense of confidence and swagger," said Johnny Weir at Adrienne Landau. So why all the to-do about volume? Thick locks full of body are a sign of health, as nutrients like biotin are good for a crowning glory of hair. Voluminous locks also make it look like you've just taken a frolic in bed--and encouraging a potential mate to visualize you doing the deed is akin to a roar in the animal kingdom.

    Try on fall hairstyles in the Makeover Studio!

    Photo: © Luca Cannonieri
  • Designers used reverse French manicure-like tips of color to lend a sense of luxury to shows. Backstage at Jason Wu where the gilded architecture of Versailles inspired the collection, cherry chocolate nails were carefully dipped in baroque gold. Historically, adorned hands have been a sign of higher-class value, soundlessly inferring that you can afford both the leisure of time and cost to luxuriate over your nails while others tend to the dirty work.

    Find your fall look in the Makeover Studio!

    Photo: © Luca Cannonieri
  • At play here is the human preoccupation with facial symmetry, which is prominently enhanced when you center part your hair. "Studies show that perfectly symmetrical faces are typically rated more attractive than faces with low symmetry," says Viren Swami, YouBeauty Attraction Expert. But since most people (even models!) aren't perfectly symmetrical, you can maneuver your part to help the illusion. Deeply parting your hair on the side can help visually balance features out.

    Try on fall hairstyles in the Makeover Studio!

    Photo: © Luca Cannonieri
  • The red pout fixation can be tied to studies that show women's faces are perceived as more attractive to both sexes during ovulation, when females are most fertile. A simultaneous increase in estrogen drums up blood flow under the surface of the skin, which flushes cheeks pink and lips more red. So by swiping that heady shade of rouge across lips, you're boldly enhancing one of nature's prime fertility signals.

    Try on red lipstick in the Makeover Studio!

    Photo: © Luca Cannonieri
  • At LAMB, manicurist Pattie Yankee for Dashing Diva said, "Dark nails are a statement." "Contrast is at the heart of what is recognized to be feminine," says Dr. Richard Russell, an Assistant Professor of Psychology at Gettysburg College. Russell's research has found that when women darken features like the eyes and lips, the exaggerated difference between the sexes makes them more appealing. By bringing the concept to nails, vampy shades act as an especially bold command to take notice.

    Find your fall look in the Makeover Studio!

    Photo: © Luca Cannonieri
  • This trend isn't for the wallflowers; it was all about the shock value when makeup artists blended fuchsia pink shadow onto models' lids. Intense, red eye makeup isn't for everyone, but we applaud anyone who has the confidence to give it a try--being sure of yourself is the most attractive feature you can ever have.

    Try on fall eyeshadows in the Makeover Studio!

    Photo: © Luca Cannonieri
  • A hairstyle that dates back across centuries and countless cultures around the world, braids came back in a big way this Fashion Week, and often with fabric weaved through for adornment. Braids evolved as a practical style to preserve hair health and thickness by protecting it against environmental assault, allowing you to grow strands longer and healthier than you otherwise would.

    Try on fall hairstyles in the Makeover Studio!

    Photo: © Luca Cannonieri
  • With all the cosmetic tricks available to create a variety of believable illusions, it's no wonder that men often say they prefer a woman without makeup, as almost a truth serum of sorts. Yet in spite of this common declaration, studies show that men still pick women wearing makeup as more desirable when given the choice. The no-makeup makeup look cleverly delves deeper, convincing the opposite sex that facial attributes are naturally that beautiful--even though they've certainly had a little "help."

    Try on fall makeup in the Makeover Studio!

    Photo: © Luca Cannonieri
  • Applying a brightening liner right next to the eyes makes the whites look lighter, which biologically signals that you're well-rested and healthy. Studies have shown that observers routinely pick out individuals who have had ample amounts of sleep as more attractive than their sleep-deprived counterparts--no surprise, since those important overnight hours are when the body replenishes and regenerates, increasing the beauty of such reproductive health indicators as your eyes, and the surrounding skin.

    Try on pearl eyeliner in the Makeover Studio!

    Photo: © Luca Cannonieri

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The Proven Allure of 10 Fall Beauty Trends


The Proven Allure of 10 Fall Beauty Trends

Ever wonder what draws us to certain beauty trends? Find out what's subconsciously occurring when you like a certain look.

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