• On Thursday it was announced that Katie Holmes would be become the face of Alterna Hair Care. This isn't exactly a surprise, considering Katie is also the face of Bobbi Brown Cosmetics. What is surprising, however, is the fact that she is also taking on the role of co-owner at Alterna. We're excited to see what kind of influence the actress has on the brand. Try on Katie Holmes' looks in the Makeover Studio!
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  • It wasnt that long ago that Drew Barrymore was the face and co-creative director of CoverGirl, but now she has her own beauty brand: Flower, a new makeup line sold at Wal-Mart. Drew Barrymore Debuts Her New Makeup Line: Im Kind Of A Drugstore Queen
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  • Whether she likes it or not, Jennifer Aniston has always been known for her hair, so it's only natural that the actress would sign on to be the face of Living Proof hair care brand. Jennifer is also a "product creator" for the brand, so we're excited to see what new products come out of the line. Jennifer Aniston Is The New Face Of Aveeno
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  • Perhaps the lesser-known celebrity brand is Kora Organics By Miranda Kerr. The Victoria's Secret Angel always speaks of the importance of organics, so it's no surprise that the skin care line is. 4 New Ways To Wear A Cat Eye
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  • Iman is both the founder and CEO of IMAN Cosmetics, Skincare and Fragrances. Of her involvement, Iman has said, "The foundations are all done in-house. Right in this office. We check every batch and make sure it looks as close to a real skin tone as possible." Editors Picks: Brow Shapers
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  • Salma Hayek recently developed Nuance, a beauty brand that includes makeup, skin care and hair care products. The granddaughter of a Paris-trained cosmetologist, Salma says she is very involved in the process, from standing next to chemists as they mix ingredients to testing the products on herself. Is This The Haircut Of The Year?
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  • Josie Maran serves as Chief Eco Officer of her eponymous beauty brand, which focuses on natural ingredients. As a model, Josie always preferred non-toxic products, so she decided to help curate her own line. How To Make Pores Nonexistent (Or At Least Look Like It)
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  • If you've ever flipped through your TV channels late at night, then you've probably seen Meaningful Beauty's infomercial. The skin care line was a collaboration between a dermatologist and supermodel Cindy Crawford, who also serves as the face of the brand. Ingredients 101: Why You Need More Mannose In Your Life
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8 Celebs Who Are Taking Control Of The Beauty World


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